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Advert Preparation

What is the different between a job description and a job advert ?  The two documents are vastly different in terms of their function and how they are written.

A job description is an internal document outlining the full frame work of the role, what the role is, who the role reports to, the role responsibilities, the required attributes / qualifications / experience of the candidate, salary band, hours, location. Its long and laborious to read.

A job advert is an external document used for recruiting efforts, its about marketing the company and the role to entice people to apply, making it sound inviting, setting the tone for what role, team and culture the new recruit may get to join. Get the tone of the advert correct and you will attract the right level of candidate for your role.

Advert Preparation by Equine Careers £49

Writing a job advert is not easy, if you need help Equine Careers can help for a fee of £49 simply provide the job description to our team and we will transform it into an appealing job advert ready for publication.

Should you wish to try yourself - here are some helpful tips on what to include;

  • Name of Company
  • Location of Job – County or area
  • Closing Date
  • Email address for applications
  • Introduction of the Company – who are you, what do you do, a brief history or backstory of the company. What makes your company special.
  • The role available – Job title & brief description  - We are currently seeking for the role of……
  • Specify the location;  (Home based, Office Based or Hybrid)
  • List the role responsibilities;
  • List the required experience of the successful candidate; – what do they have to be able to demonstrate from their previous roles   (examples include - hitting targets, writing content, able to use certain IT packages, negotiation skills, field sales, project management, delivering presentations, account management, administration, communication skills, able to travel, staying away)
  • Personal characteristics required for the role. (examples include - Able to work alone, tenacious, team player, dynamic, loyal, reliable, hard working, methodical, forward thinking, calm under pressure)

Why would a candidate want to join your company – what do you have to offer;

  • Culture of company – friendly, inclusive, encouraging in put and feedback
  • Potential personal development for the candidate
  • Flexi working
  • Training / exams

What does the role offer for the candidate;

  • Hours
  • Salary
  • Benefits – pension, holiday, car, phone, laptop, flexitime, job share

Any specific requirements for application – (ie must complete an application form, or apply online via our website, or please include a covering letter detailing your suitability and details of your current salary level)


The importance of a correctly written job advert

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