Area Sales Manager

Battle Hayward & Bower Ltd.

Location: Ireland
Closing Date: Friday, June 14th 2019

Job Type: Business Development / Customer Service / Sales

Job Description

Established in 1832, from manufacturing a range of agricultural products, Battles has grown to be one of UK’s largest, and most respected Equine & Animal Welfare wholesalers, with over 220 brands. We are currently seeking an Area Sales Manager in Ireland, the successful candidate will have an exciting and varied role.


Battles are seeking an Area Sales Manager to work in their Ireland Area, covering both Northern & Southern Ireland.

This field-based role requires an individual who is confident and articulate, with a strong desire to drive sales and offer exemplary customer service to an established customer base. They will need to be enthusiastic and target driven with excellent communication skills and a passion for Equine.

Applicants must be willing to travel and stay away overnight. The appointed candidate, will also be expected to visit Head Office (Lincoln, Lincolnshire) up to 6 times per year and will be required to attend ad-hoc weekend trade shows when required. 

Key Areas of responsibility:

  • Interrogate & analyse data to effectively formulate action plans, drive sales and report actions against targets
  • Presentation of current range, new products and promotions
  • Deliver a high level of customer service, to assess customer needs and implement action plans
  • Develop and implement efficient call cycles which result in positive orders and drive sales to deliver business targets
  • Implement In-season and forward order processes
  • Evaluate/collate customer feedback and liaise with relevant business teams
  • Support customer event days and complete in store training


  • Strong written and verbal communication
  • Evidence of ability to build strong relationships and deliver excellent customer service
  • Excellent communication & interpersonal skills via telephone & face to face
  • Demonstrably high level of business acumen & problem solving
  • Ability to work on own initiative

Attitude & Behaviours:

  • A love for selling
  • Demonstrate the drive to go the extra mile, in the quest to drive sales opportunities within the Area
  • Well-presented and highly articulate
  • Positive, focused, target driven & forward thinking, with a passion for exceeding expectations


  •  A proven track record of minimum 2-5 years successful field sales
  • Excellent knowledge of the equestrian industry
  • Proficient understanding of Microsoft Office 

Location: Ireland

Hours: Full Time

Salary: Competitive, with bonus structure

Location: Field based – Ireland 

To apply, please email your CV, covering letter & salary expectation to 

N.B. Due to the high volume of applicants it may not be possible to respond to all applicants. If you do not hear anything within 4 weeks of the closing date, please assume you have been unsuccessful.

Please state Equine Careers when applying for this vacancy.


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