Area Sales Manager

Carr & Day & Martin

Location: Wales
Closing Date: Friday, January 10th 2020

Job Type: Business Development / Customer Service / Graduate / Sales

Job Description

Area Sales Manager – Equine Division - Field Based

Carr Day & Martin – Permanent

Salary - up to £22,000 per annum dependent on experience 

About The Role

We are on the lookout for a professional Area Sales Manager to join our sales function. Reporting to the National Sales Manager, you will play a vital role in ensuring we are ahead of the game for our equine products.

Carr Day & Martin was established 250 years ago and is one of the most respected brands in the Equine industry. You will manage and develop the equine trade accounts in your area in order to maximise the distribution of Carr & Day & Martin (CDM) products. Enhance the reputation and standing of the company in your area by building strong customer relationships providing exceptional sales support, category expertise and ongoing education.

This is a field based role and as such may require up to three nights away from home on a weekly basis 

Duties and responsibilities will include but not be limited to:


  • Ensure the overall sales plans for the area is achieved or exceeded
  • Increase the number of active CDM accounts in the area
  • Introduce and secure distribution for new product lines
  • Achieve maximum presence and positioning of our products in each outlet 


  • Ensure regular contact with decision makers via personal visits and telephone contact
  • Plan and implement an effective call cycle
  • Maintain a forward planning calendar at least two weeks in advance 


  • Educate our customers, be they trade or end user, through ongoing product training, open days and client evenings
  • Develop and implement a programme of activity to support your customers and the CDM brand 


  • Submit detailed daily call reports to the NSM using the CRM system
  • Complete customer updates after each visit clearly identifying, qualifying and quantifying opportunities
  • Supply detailed analysis of all sales activities
  • Provide market and competitor information from your area 

Sales Data 

  • Become proficient and comfortable with the company’s CRM System
  • Analyse sales figures and reports and use them to maximum effect
  • Propose remedial action when analysis indicates deviation from plan 

Account Management 

Liaise with internal departments such as CS to ensure effective and efficient customer service and account management. 

Shows and Events  

Proactively identify and participate at the key local shows and events in your area to help build awareness and be available if requested, for the following key national shows during the year:

  • BETA                                                  January - Birmingham
  • Badminton Horse Trials                      May – Badminton
  • British Jumping Derby                        June - Hickstead
  • Royal International Horse Show         July/August - Hickstead
  • Burghley Horse Trials                         September – Burghley
  • Blenheim Horse Trials                        September - Blenheim
  • Horse of the Year Show                     October – Birmingham
  • Your Horse Live                                  November – London
  • International Horse Show                   December – Olympia 

Follow up all sales leads and action all data collected for your area 

About You 

Have a 2:1 or above (preferably in an equine related subject)
Have good knowledge and understanding of horses and the Equestrian community
Have good interpersonal and communication skills
Possess excellent time management skills
Possess above average IT skills (especially Powerpoint and Excel)

***New graduates will be considered for this role*** 

But above all that, your personality is what really counts with us, ambition, drive and determination will make you stand out at Tangerine! 

The Benefits

Competitive salary and benefits package
Holidays that increase with length of service
Personal and Professional development
Pension Bonus and Health cover (after qualifying period)
Company Car 

About Us

Tangerine Group is a privately held company based in Lytham . Within the group are ten limited companies, each operating as stand-alone entities. We specialise in the manufacture and sales of animal health and nutrition products for farm and companion animals, including veterinary and equine products. We’re passionate about being the best and you should be too! 


Please send your CV and covering letter to

Please state Equine Careers when applying for this vacancy.


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