Area Sales Manager - North Of England

Shires Equestrian

Location: Staffordshire
Closing Date: Thursday, October 31st 2019

Job Type: Business Development / Sales

Job Description

Shires Equestrian Products – Area Sales Manager 

Hours: full time

Salary: competitive with bonus structure

Location: Field based - northern UK 


Shires Equestrian are seeking a proactive Area Sales Manager to take on their Northern Sales Area, covering North Wales, Cheshire, Staffordshire, Nottinghamshire, Lincolnshire, South Yorkshire, Leicestershire, Shropshire, West Midlands, Cambridgeshire and Norfolk.  The ideal candidate must be located within the above area.

This field-based role requires an individual with a confident sales manner to take on the handling of a well-established customer base. The candidate should be target-driven, with excellent communication skills and an enthusiasm for promoting Shires Equestrian and its products.

 Applicants must be willing to travel and stay away overnight in order to fulfil business requirements. Please note whilst the customer base for this role is located in the north, ASMs are required at head office (Leominster, Herefordshire) every other Friday. 

Main responsibilities

  • Appointing and visiting customers within North of England
  • Maintaining and expanding existing customer base
  • Promotion of new and existing products
  • Problem solving and understanding customer needs
  • Liaising with the office-based sales team
  • Attendance at open days and trade shows

What are we looking for?

  • Proven field sales record with a minimum of three years’ experience
  • Positive, professional attitude
  • Highly organised and able to plan appointments two weeks in advance
  • Evidence of strong customer service skills
  • Confident telephone manner
  • Excellent knowledge of the equestrian industry
  • Able to journey plan and have an understanding of the geographical area. 

Benefits of Role:

As Area Sales Manager, you will be provided with the necessary tools (e.g. mobile phone and iPad) to perform your sales duties both on the road and in the office. You will also be provided with a company vehicle. Additional benefits include regular staff events, product discount, and company benefit schemes. 

About Shires Equestrian

A family-owned business since 1968, Shires specialise in apparel and equipment especially suited to the discerning equestrian at all levels. From small beginnings, the company has grown to become one of the most popular brands in the equestrian world. 

Shires was granted a Royal Warrant to supply Her Majesty the Queen with equine equipment, clothing and footwear in 2009 - a reflection of its commitment to products that deliver performance and reliability. Owning full product control from design, manufacture, packaging, marketing and sales, Shires offer an exciting and varied opportunity to the right candidate 

To apply, please email your CV and covering letter to quoting in subject ASM (North)

Please state Equine Careers when applying for this vacancy.


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