An exciting opportunity has arisen for a Brand Manager within MARS Horsecare UK Ltd based from our Head Quarters near Milton Keynes.
MARS Horsecare UK Ltd owns many market leading nutrition brands including SPILLERS®, WINERGY® and EQUIVITE®.
The role of Brand Manager – to be the Brand Champion for all premium equine categories in the core UK Business including SPILLERS and WINERGY.
- You will work closely with all teams to identify, develop and implement growth opportunities.
- To participate in the development and implementation of brand strategy to achieve agreed sales and profit targets.
- Achieve planned growth targets, monitor performance and identify corrective measures where necessary
- Utilise the Marketing Mix to ensure maximum effectiveness focussing on Advertising, PR, Packaging, New Product Development and Promotional Activities.
- Prepare annual consumer brand plans, becoming the consumer brand expert and first port of call
- To input into brand strategy (targeting and positioning) as part of the overall portfolio management.
The successful candidate will be:
- Flexible & open minded in their approach
- Analytically & commercially minded
- A ‘can do’ attitude
- Able to fit with a team
- Well organised, professional and driven
- Familiar with the Equine Industry – across various disciplines
- A proven track record within Branding and Marketing is essential
If you feel you have the knowledge, experience and qualities required please send your CV to firstname.lastname@example.org along with a covering letter detailing your relevant experience and salary expectations.
Please state Equine Careers when applying for this vacancy.
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