Digital Marketing Executive


Location: Bedfordshire
Closing Date: Friday, April 24th 2020


Job Type: Marketing / Office Based / Retail / Sales

Job Description



After a phenomenal year of growth, EQUUS, an online retailer in the equestrian sector, is recruiting a 2 x digital marketing executives to help deliver our next stage of growth.

Working in a small digital marketing team, you will help drive customer acquisition and retention, and raise awareness of EQUUS in the equine community, across a number of channels including organic, paid, email, social, affiliate, brand and SEO.

This is an excellent opportunity for a digital marketer to join a fast-growing company.

This role is office-based, at our Wyboston office. No home-working; you need to be able to commute to our office in Bedfordshire.

Read on to find out more and then apply by sending your cover letter and CV to


Your responsibilities will fall into 3 areas: Customer Acquisition, Customer Retention and Community.


Email Marketing

You will maximise revenue from email marketing by:

  • Growing our email subscription list.
  • Creating optimised email creative campaigns and automated flows.
  • Maximising Open, Click Through and Conversion Rates.

Social Media Marketing

You will maximise our revenue from our social media audience by:

  • Maximising audience engagement across our social media estate.
  • Creating organic & paid social posts.
  • Growing our social media audiences.

Pay Per Click Marketing

You will maximise revenue from paid search by:

  • Maintaining existing campaigns through keyword research & optimisation.
  • Research new keyword opportunities and creating new campaigns.

Affiliate Marketing

You will maximise revenue from affiliate marketing by:

  • Helping to grow our affiliate network.
  • Implementing affiliate campaigns that maximise returns.

Search Engine Marketing

You will support the Digital Marketing Manager in implementing our SEO Strategy to maximise our organic traffic.

Content Marketing

You will maximise inbound traffic by creating, publishing and distributing content to targeted audiences online by:

  • Working with the Product & Content Team to develop blogs, buying & size guides.
  • Developing other content as appropriate, e.g. video and podcasts.
  • Implementing the agreed Content Marketing Plan.


You will drive customer retention in the following areas: CRM and Remarketing.


Our customers are passionate about riding and their riding lives. You will support them by:

  • Implementing database analysis, customer profiling, segmentation and retargeting activities across our channels.
  • Implementing the CRM road map and any new email marketing initiatives.


You will implement remarketing campaigns across paid search and email.


Brand Ambassadors

You will help drive the acquisition and retention of customers via our Brand Ambassador Programme by:

  • Recruiting and retaining Brand Ambassadors.
  • Designing & executing marketing campaigns that engage our network of Brand Ambassadors, driving content production and amplifying our brand messages.
  • Day-to-day management of our Brand Ambassadors, including regular liaison to offer support and gain insights.
  • Utilising a mix of marketing activities to grow brand awareness through our network of Brand Ambassadors.
  • Keeping up to date on the latest developments in Influencer Marketing.


You will:

  • Be a Graduate.
  • Have knowledge of equestrianism.
  • Have demonstrable experience in digital marketing with at least 3 years’ experience.


You will:

  • Be highly motivated and enthusiastic with at least 3 years’ experience in digital acquisition and retention of customers, preferably in a retail environment.
  • Be a strong team player.
  • Have excellent communication and interpersonal skills, with the ability to impart detailed information in a clear and straightforward manner.
  • Have a passion for digital marketing.
  • Have strong analytical and problem-solving skills.
  • Be well-organised and efficient with strong planning capabilities.
  • Be able to work to multiple, competing deadlines.
  • Have strong commercial acumen.
  • Have a high level of numeracy.
  • Have strong Microsoft Office skills.


  • Excellent salary.
  • Workplace Pension Scheme.
  • Supplier discounts.
  • Staff discount of 15%.
  • 20 days holiday + 8 Bank Holidays.


  • Monday – Friday.
  • 42.5 hours inclusive of breaks – see below.
  • Unpaid ½ hour lunch break + 15-minute paid break morning & afternoon.


Send your covering letter and CV to Please tell us what you could bring to this role and don’t forget to include your current salary and, if applicable, notice period.


Please state Equine Careers when applying for this vacancy.


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