Ecommerce & Marketing Manager

Eland Lodge Equestrian Ltd.

Location: Staffordshire
Closing Date: Sunday, February 20th 2022

Job Type: ECommerce / Management / Marketing / Office Based / Retail / Social Media

Job Description

Eland Lodge are a well-known equestrian establishment offering one of the best specialist equine stores in the country together with a superb competition venue and a premium livery facility. We are seeking a marketing professional capable of producing and implementing a strong marketing strategy for all areas of the Eland Lodge business, with a particular focus on ecommerce.

This role would suit someone looking to join an ambitious family business. The ideal candidate will be an experienced marketing professional with plenty of creative ideas to contribute. Strong digital and IT skills are essential for this role, including knowledge of website management and social media. Knowledge of marketing channels such as PPC, affiliate, emailer plus social and digital advertising, whether working with an agency or running campaigns is important. An interest in equestrianism is an advantage, but is not essential to this role.

This role is assisted by and line manages the Ecommerce & Marketing Executive and Junior Content Apprentice.

A snapshot of the role

  • Producing and implementing marketing strategies for each of the business areas: ecommerce, shop, events, facility hire and livery yard.
  • Producing and maintaining the Eland Lodge website, ensuring it is kept up to date, on trend and user friendly.
  • Overseeing all aspects of the ecommerce order fulfilment and customer service process
  • Producing and implementing a strong on & off page SEO plan to grow organic traffic.
  • Producing a strategic multi-channel marketing campaign including PPC, affiliate, social, digital adverts and emailers. Overseeing implementation of these channels either in-house or via an agency.
  • Managing a content schedule and overseeing the production of engaging content for a range of social channels.
  • Identifying print and digital advertising opportunities, purchasing advertising space and creating adverts.
  • Producing all relevant reports on ecommerce sales and campaign overviews. Producing weekly reports for management, and annual reports and analysis to inform future activity.
  • Ensuring the consistent communication of Eland Lodge’s brand image and reputation.

This is a full time position. To apply please send your CV and covering letter to Application deadline 20/02/2022.

Please state Equine Careers when applying for this vacancy.


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