Regional Sales & Business Development Manager


Location: Nationwide
Closing Date: Saturday, February 1st 2020

Job Type: Business Development / Management / Operations / Sales

Job Description

We are recruiting a Regional Sales & Business Development Manager to join our team and be part of one of the equestrian industry’s best-known consumer brands. The role will incorporate managing all components of the sales function and processes for the region.   

The successful candidate will be responsible for tactical and strategic sales development of the region, ensuring regional sales targets are met, managing existing business to drive further growth whilst at the same time leading new business development strategy.  They will mentor and coach the field sales team (where applicable) while maintaining the highest level of customer satisfaction and building and developing strong business relationships.     

Key Responsibilities

Own, execute and deliver the regional annual sales, profit targets and business plan. 

Develop the annual business plan with sales forecasts/targets by territory/FSE; expense budget, prioritized list of target accounts etc. 

Lead a growth-oriented sales team through sales leadership covering forecasting, targeted selling, effective territory planning, call management, category management, new business pipeline development, customer relationship management, merchandising, competitive analysis and territory budgeting.  This will be achieved through regular in-person one to one team member coaching such as weekly accompanied FSE sales calls, store visits and audits etc. 

Identify sales opportunities in the market by seeing first hand visible gaps and opportunities such as FSE call rate effectiveness, planogram compliance, listing gaps, competitor weekly in-store activity, store level operator feedback etc.    

Assist the marketing department in the development and implementation of the marketing and brand plans by being the go to Horseware expert for the territory and continually monitoring and feeding back related market and consumer insights.

Manage and grow key customer and channel relationships in defined territory – through frequent and agreed review meetings, annual business planning, in-store market visits and audits etc. 

Help foster a collective collaborative customer and consumer centric approach by facilitating, hosting and leading other Horseware departments on visits to the regional sales territory, sharing in-depth local market intelligence, expertise, insight and help validate business thinking and plans for the territory.   

Compile weekly sales report detailing all relevant internal and external data from their markets.   

Attend all relevant trade shows, seminars, customer conferences etc in the market to stay up to date on emerging trends and business conditions.   

Maintain close relationships with key customers to win new business in conjunction with sales team. 

Work closely with various internal stakeholders/departments to achieve and advance regional and overall company sales goals. 

Develop and implement best in class new business development agenda to drive sales growth through new channels and processes.

Monthly reporting on sales performance against budget and reporting on variances for inclusion in the board meeting agenda.

Suggest new products to be developed in response to end user needs and market opportunities. 

Setting activity and revenue targets for all members of the sales team. 

Appraise and monitor performance of the sales team to ensure they are fully motivated to achieve best performance to meet the company’s needs.

Identify key areas for improvement in the sales process. 

Attend regular meetings with other senior members of the business. 

Identify recruitment needs and assist with selection for the sales department in defined territory. 

Act as an identified and credible spokesperson for the organisation at regional sales events and conferences, including availing of speaking opportunities on behalf of Horseware. 

Effectively network and build a profile in the sales territory in order to generate new business for the company.

 Key Requirements:

  • 10 years classic consumer goods sales experience combining both field sales and head office national account management
  • 3 + years proven sales management experience – covering team mentoring, coaching and development with ability to show tangible sales success and impact
  • Proven track record of achieving targets and driving sales growth in a business
  • A self-starting, high performing sales mentality
  •  A clear & concise communicator who is capable of making well-reasoned recommendations to all levels of the organisation, from peers to executive leadership
  • Have a proactive approach to customer’s needs
  • Proficient in IT systems
  • Experience in utilising a CRM sales tool
  • Must be willing and able to travel
  • Full clean Driving Licence 

Company Benefits

  • Opportunity to sell an outstanding brand that people love the world over
  • Be a part of our business that will significantly grow in the years ahead thus offering plenty of development opportunity with in our team
  • Continuous professional development
  • Opportunity to network with large account head offices
  • Experience to shape brands
  • Competitive salary, commensurate with experience
  • Laptop and phone provided
  • Vehicle Expenses
  • Expenses covered
  • Pension Contribution
  • Service Days
  • Life Assurance 

How to Apply:

For more information on this opportunity or if you would like to apply please forward your application to the following email address:

Please state Equine Careers when applying for this vacancy.


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