Job Details
Area Sales Manager - Midlands
Closing Date for Applicants:
Sunday 30th April 2023
Baileys Horse Feeds - one of the leading horse feed manufacturers in the UK, based in Essex and family owned and run since 1982!
We are currently seeking an Area Sales Manager for the Midlands Territory.
The Area
Nottinghamshire, Leicestershire, Warwickshire, Oxfordshire, Derbyshire, Northamptonshire, Buckinghamshire.
The Role
- Managing and developing a variety of customers including, wholesalers, direct and non-direct retailers, and horse owners within a sales territory.
- Meeting Retailers and Wholesalers to carry out effective business reviews.
- Identifying and implementing activities to generate product sell through.
- Liaising with retailers to identify and secure potential new customers via yard visits.
- Consulting and giving feed advice to horse owners in a variety of disciplines, from leisure to professional riders.
- Educating consumers and retailers on products and modern feeding practises – delivering talks, in-store training and feeding advice.
- Recruiting new customers
- Attending trade and equine events, locally and nationally as required.
- Reporting and updating CRM in line with company policy.
- Sharing and reporting on competitor activities.
Essential experience & skills
- Knowledge and understanding of a range of equine disciplines and the equine industry
- Proven experience developing a sales territory
- Excellent communicator and a proven ability to build positive relationships with customers
- Ability in managing key accounts
- Identifying and gaining new business opportunities
- Self–organised and confident to work independently
- Effective time management and journey planning
- Negotiation and influencing skills
- IT & PC literacy – Microsoft Word, Power Point and CRM systems
Beneficial experience and skills
- Knowledge of the smallholder and poultry retail trade
- Experience in merchandising and display in stores
- Developing business through multi digital channels eg. Facebook, Instagram
- Using Microsoft Team, Zoom or other digital communication tools
- Presentation skills
- Analytically minded
- Problem solver
Salary commensurate with skill level. Company pension and health insurance available after probationary period.
To apply please send your CV and covering letter stating your suitability to lorry@baileyshorsefeeds.co.uk
