Area Sales Manager - North West

• Work closely with new and existing customers to grow the sales of our equine, poultry, and smallholder ranges.

• Managing a variety of clients including wholesalers, retailers and end users.

• Delivering regular market feedback to the business to aid future sales strategies

Wholesalers & Retailers:

• Carrying out effective business reviews with our wholesalers and retailers to identify business and trade marketing opportunities that will grow sales.

• Identifying and implementing a strategy to generate product sell in and through for the area.

• Liaising with retailers to identify and secure potential new users through yard visits.

• Supporting our retailers with staff training in store, delivering talks and developing feed advisors and local equine ambassadors.

• Launching new products.

• Managing the brand image in store through merchandising and displays.

• Carrying out visits to equine yards to consult and give feed advice to horse owners in a variety of disciplines, from leisure to professional riders.

• Identifying and securing potential new yards.

Other responsibilities:

• Recruiting new customers to all our brands in equine, poultry, and agricultural feeds.

• Attending trade and equine events, locally and nationally as required.

• Reporting visits and updating information on our CRM system in line with company policy.

• Reporting on competitor activities.

• Liaising with the sales office team, marketing, and nutritional departments.

• Knowledge and understanding of a range of equine disciplines and the equine industry.

• Proven experience managing and developing a sales territory.

• Excellent communication and a proven ability to build positive relationships with customers.

• Self–organised and confident to work independently.

• Effectively manage your time, book appointments with key stakeholders and plan your visits.

• The ability to negotiate and influence sales.

• IT and PC literacy – Microsoft Word, Power Point and CRM systems.

• Knowledge of the smallholder and poultry retail trade

• Product training

• Experience in merchandising and display in stores

• Developing business through multi digital channels eg. Facebook, Instagram

• Using Microsoft Teams, Zoom or other digital communication tools

• Presentation skills

• Analytically minded

• Problem solver