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Digital Marketing Executive

England

  • Home Based
  • Hybrid Working
  • Office Based
  • Specialist
  • Digital Marketing

Closing date: Friday 26th April 2024

Job Details

Digital Marketing Executive

Closing Date for Applicants:
Friday 26th April 2024

Join our dynamic team at Finest Brands International, a leading provider of high-quality equestrian and country clothing and safety wear, our Head Office is based in Leeds. With over 40 years of experience, we take pride in offering high-quality products that meet the needs of riders and outdoor enthusiasts alike. Our brands, including Champion Equestrian and Toggi clothing, are synonymous with British heritage, style, quality, and functionality.

We are seeking a dedicated Digital Marketing Executive to drive our online presence and engagement strategies. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a passion for digital marketing. The Digital Marketing Executive will report directly to the Head of Marketing and be responsible for managing our various websites, digital marketing campaigns, and leading projects in the following areas:

  • Deliver an acquisition strategy across all digital channels including PPC, Paid Social, SEO and Programmatic campaigns.

  • Develop and implement email marketing campaigns, including segmentation, automation, and performance tracking. Build and monitor email automation workflows to enhance customer engagement and retention.

  • Oversee PPC strategy, including keyword research, ad creation, and bid management.

  • Implement an affiliate marketing program, including relationship management, and performance analysis.

  • Work closely with the Brand Marketing Executive to create and optimise landing pages, improve product merchandising, and execute website projects.

  • Collaborate with the Head of Marketing to prepare and analyse reports leveraging insights to optimise campaign strategies and achieve objectives.

  • Identify trends and insights to optimise spend and performance across all digital channels.


Skills Required:

  • Proven experience in digital marketing, with a focus on email, social media, and PPC campaigns.

  • Strong analytical skills with the ability to interpret data and generate actionable insights.

  • Proficiency in Google Analytics, Shopify, NetSuite, Tag Manager, Search Console, Meta, Google Ads, and Klaviyo preferred but not essential.

  • Experience managing affiliate marketing programs and email automation workflows.

  • Knowledge of PPC strategies and best practices.

  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

  • Bachelor’s degree in digital marketing, business, or a related field preferred.

  • Experience and a passion for horses is also beneficial.

Benefits:

  • Competitive salary commensurate with experience.

  • Staff discount on our range of high-quality products.

We are open to candidates to be based in either our Leeds or Cardiff Office, hybrid or remote working - BUT ONLY IF YOU CAN OFFER THE RELEVANT SKILLS AND EXPERIENCE.

How to Apply: If you are a results-driven digital marketer looking to make a meaningful impact, we want to hear from you! We ask you send us a covering letter outlining your suitability along with your CV and level of salary expectation, please include your location - send to emma@equine-careers.co.uk 

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