North West England
Closing date: Friday 5th July 2024
Job Details
Closing Date for Applicants:
Friday 5th July 2024
12 Month Fixed Term (Maternity Cover)
Working 32 hours per week over four days, majority office based.
Are you ready to take up the reins and continue to drive the HAPPA marketing and public relations strategy for the next twelve months covering maternity leave? This year is an important milestone in the charity’s history, your contribution will be an integral part of this.
The Horses and Ponies Protection Association (registered Charity) Head of Marketing and Public Relations takes ownership of HAPPA’s brand awareness and income generation activity by developing and actioning a marketing and communications strategy including, goals, budget, and tactics. Continually striving to improve marketing and public relations activity with clear direction, focus and enthusiasm.
The overall goal for the post holder will be to foster brand awareness and loyalty across a wide-reaching audience. Day-to-day duties may include writing press releases, consulting with local and national press, management of HAPPA’s websites and social media platforms, assisting in creating and delivering great content, analysing relevant data and metrics, identifying modern technologies and trends.
PRIMARY RESPONSIBILITIES
MARKETING
Continue to deliver the existing marketing & PR strategy for the charity, with the goal of building brand awareness, increasing visitor numbers and increasing income in line with the charity’s needs.
Translate this strategy into a tactical plan covering all necessary areas of marketing & PR, both on- and offline.
Manage the marketing and PR budget, set by the Chief Executive Officer.
Monitor, evaluate and report the effectiveness of all marketing activity.
Conduct market research to identify new opportunities to increase income and brand awareness.
Utilisation of the database to market to the Charity’s supporters and members and plan suitable marketing activity for each supporter segment.
To manage the production of all marketing and promotional materials.
Manage all email marketing activity and grow the charity’s email subscriber base.
Coordinate paid and unpaid advertising.
Copy writing, editing and project management of emails, leaflets, brochures, newsletters, websites, and social media content.
Managing the production of the Charity’s supporter magazine, including sourcing content, design, proofing, print and postage, utilising key personnel throughout the process.
PUBLIC RELATIONS
Utilising all forms of media, including national, regional and trade press, to build and maintain awareness of HAPPA and manage its reputation.
Planning and conducting Public Relations campaigns and activity including events, photo opportunities and issuing press releases.
Monitor press coverage for mentions of HAPPA and our competitors.
To source and manage video content for use.
Develop good working relationships with the media, including the maintenance of media lists.
ESSENTIAL ATTRIBUTES
Proven history and experience working in a similar role in a senior or middle management capacity. The post holder will also hold:
A qualification in Marketing and or Public Relations; Diploma, Degree, Post Graduate or Higher Education or relevant professional experience.
Demonstrate strategic marketing knowledge.
Be innovative and creative in their approach to all aspects of work.
Demonstrative understanding of social media content and platforms. Meta Business Suite Trello and other management software.
Understanding of Adobe Creative Cloud Suite.
An in-depth understanding of WordPress and other such website management software.
Strong Analytic and Project Management Skills.
Proofreading skills and diligence.
Data Analysis.
Full Driving License
DESIRABLE ATTRIBUTES
ILM or CMI Management Qualification.
Press and Public Relations Training/Qualification.
Photography and Editing Skills.
BENEFITS
At HAPPA we invest in people who we believe can help the Charity continue our vital work. Working for a welfare charity can be difficult at times because of the nature of our work, but knowing you’re part of a charity that is making a difference to equine lives is incredibly rewarding.
We are a supportive, inclusive, caring organisation that cares deeply about staff and volunteers, supporters, and those that we work with, to improve and promote equine welfare.
We are inspirational, a small charity and team with a big heart, with great ambitions and a creative fair.
We pride ourselves in offering a professional service to all equines and humans that cross our path.
We develop employee skills and ability, alongside structural and operational areas.
WHAT WE OFFER
28 days holiday allowance
Double pay Bank Holiday with a day off in lieu
Contract of Employment
Training & Development Opportunities
Employee of the Month/Year Recognition
Staff Discounts across Site
Well-being Awareness
Inclusive Company Culture
Disability Aware
Centre of Excellence Accreditation
A Safe Workplace with Health and Safety Representatives
Onsite Café
The chance to make a difference to lives of equines
Join a team passionate about the charity's success.
For more information and to request a recruitment pack email adminassistant@happa.org.uk
To apply email a CV and Covering letter to chiefofficer@happa.org.uk
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