Job Details
Member Engagement Coordinator
Closing Date for Applicants:
Monday 14th March 2022
Before applying, please ensure you meet the required skills, this is not a starter position, experience in a similar or equivalent role is required.
The British Grooms Association (BGA) is the professional membership body for everyone who works with horses.
JOB PURPOSE
To lead and deliver all forms of communications to both BGA and EEA members, and to plan and produce an effective social media membership acquisition and information program.
KEY RESPONSIBILITIES
- Preparation and delivery of the BGA Member Engagement Plan and key campaigns.
- Editing the quarterly issue of the A5, 32pp, British Grooms Magazine, including writing bespoke articles (circa 450 words each), liaising with sponsors to gather their advertorial content and artwork and proofing the copy pre-sending to design for layout.
- Producing and sending regular membership e-newsletters, adhering to the aim of informing and engaging the membership.
- Production of social media post artwork using Canva.
- Planning and delivery of a balanced variety of BGA social media posts, at least 5 per week.
- Direct communication with members through social media enquiries.
- Reviewing and analysing the effectiveness of the BGA and EEA public communications, working in partnership with the BGEEG Marketing and Commercial Director as per appropriate.
- Working in collaboration with our digital marketing consultant on creating engaging copy for Facebook recruitment campaigns.
- Sourcing and delivery of BGA news stories, in partnership with the Executive Director, Membership Manager and BGA Ambassadors.
- Key Liaison of the BGA Ambassadors.
- Responsible for the engagement of all BGEEG sponsors ensuring an excellent relationship is maintained at all times.
- Delivery of EEA news stories, social media posts and e-newsletters, working in partnership with the EEA Member Engagement Coordinator.
- The preparation of a quarterly membership engagement report and delivery to the Executive Director and Board.
SKILLS AND EXPERIENCE REQUIRED
- Proven communications experience
- Ability to set and manage Membership Engagement Plans to ensure all subject matters are covered and sponsors gain the required exposure.
- Ability to produce smart, effective social media artwork, using Canva or other production tools, e.g. Photoshop.
- A good understanding of the equestrian sector and an understanding of grooms and equestrian employers are preferred.
- A highly accomplished communicator who can convince and influence with their written copy.
- Excellent team player: able to work as part of a successful virtual team.
- Uphold the highest standards of integrity and adhere to the Seven Principles of Public Life (selflessness, integrity, objectivity, accountability, openness, honesty and leadership).
TIME COMMITMENT
A part-time role, 20 hours per week, Monday to Friday 9.00 – 13.00.
We are a flexible employer, and as a team operate a flexible approach to working hours, however, the core team are at their desks during these working hours.
REMUNERATION
Salary is dependent on experience and the range band is £24,960 - £29,120 pro-rata on the 20 hours week.
Possibility for extra hours as per role required with the agreement of both parties.
Annual bonus possible and work from home allowance paid.
To apply please send your CV and covering letter stating your suitability to lucy.katan@britishgrooms.org.uk
