Job Details
Senior Account Executive
Closing Date for Applicants:
Friday 18th November 2022
Hours: 9.30am – 5.00pm (Mon-Fri) with occasional paid weekend work
Salary: Dependant on experience. Please specify salary expectations in your covering letter.
Holiday: 25 days plus bank holidays and your birthday off. We also offer a new business incentive scheme
Place of work: Cirencester office for three days per week and from home two days per week
Contract: Full time
Deadline for applications: Friday 16 December 2022
Start date: ASAP
We are looking for a driven and ambitious Senior Account Executive with a passion for equestrian sport to join our team.
JB Promotions is a leading equine and country specialist PR & Marketing agency with over 35 years in the business. We pride ourselves on building strong, long-term relationships with our clients, many of which have been maintained for over a decade.
This role is the perfect opportunity to really make a difference to the company’s bright future and to work in a unique and busy agency with clients such as MSD Animal Health, Petplan Equine, Piggy TV, Magic Millions Festival of British Eventing at Gatcombe Park, Bicton Arena and more.
Role and Responsibilities
- This is a client facing role and you will be the representative of the business when liaising with clients
- Delivery of PR campaigns for your clients including developing compelling press releases, landing media coverage, engaging with influencers and delivering social media campaigns
- Target feature, profile and product pitching across all media to secure top level editorial, achieving agreed KPIs
- Build and manage media and forward feature lists and recommend appropriate opportunities to target
- Develop new business leads and assist in the new business process including idea contribution, research and proposal preparation - with the benefit of our new business incentive scheme
- Media monitoring with monthly reports for online and print media
- Creating and coordinating digital and social content (video, images, graphics, copy) for Facebook, Instagram, TikTok, YouTube and LinkedIn
- Managing social media activity - including posting, scheduling and community management, reporting customer responses to the relevant contact
- Website updates and blog writing
- General marketing and PR administration
- Keeping informed of the latest news and practices in social media and digital marketing, as well as trends in the equine and country sphere
Skills and Experience
- Minimum of 3 years solid PR and/or social and digital experience, a proven track record in developing strong relationships with clients and media alike
- An understanding and passion for equestrian/sport and the countryside
Proven business development skills - Ability to identify opportunities for clients to meet their communications objectives
- Ability to demonstrate success in pitching stories, features, news agenda to press, coupled with the knowledge, drive, and determination to secure a consistent mix of coverage across all media
- Strong understanding of both traditional and digital public relations
- Excellent creative copywriting skills with exemplary spelling, grammar, punctuation and fact-checking
- Experience in using the following programmes: Canva, Photoshop, Mailchimp
- Confident and accurate with emails and also verbal communication on the phone with media colleagues and clients
- A team player, eager to work within a team and support each other yet be able to work independently and use your initiative
- Able to work under pressure and have the ability to forward plan to meet deadlines and work on multiple accounts
- An understanding of analytical tools (Google Analytics, Facebook Analytics, Instagram Insights) and how these should inform content strategy
- Desirable experience planning paid media social media campaigns, Word Press website management, influencer management, SEO
- Videography, photography and TikTok experience would be advantageous
Please apply in confidence, enclosing your covering letter, full curriculum vitae and salary expectations by 4.00pm Friday 16th December to Managing Director, April Coate april@jbpromotions.co.uk.
If you would like to discuss the role or have any questions, please contact April directly 07469 237495.
