Job Details
Social Media Executive
Closing Date for Applicants:
Monday 27th February 2023
Our origins date back to 1965 when Derrick Naylor began trading from a former Co-operative shop in Norden, near Rochdale. Over a period of 42 years, Derrick built a solid reputation for stocking quality equestrian products and supplies. Naylors was taken over in 2007 and, as a family-run business through to 2020, expanded to three large stores in Rochdale, Nantwich and Cannock. During this time, the website, naylors.com was born and continues to bring the best equestrian products to customers all over the world.
A new Era for Naylors
Since the end of 2020, Naylors and its team has been part of the GO Outdoors family. Excellent customer service and a unique in-store experience remain our top priority as we continue to supply the very best equestrian products and top brands that we know you, our customers, love.
In the future, you’ll see Naylors concessions appear into GO Outdoors stores nationwide, which means you’ll have even more access to all your favourite equestrian and riding essentials.
Whether you are a happy hacker, a competitive rider or simply love to get outdoors in the countryside, Naylors is your go-to store for all things equestrian, country and pet.
Role Overview:
The purpose of this role is to take ownership of all Naylors social media channels including but not limited to Instagram, Facebook, YouTube and TikTok. You will plan and create all social content, post new activity and review performance. You will look for new opportunties for social growth, engagement and collaborations, whilst contributing to driving traffic and sales online and in-stores.
Key Areas of Responsibility
- Responsible for social content planning, creation and delivery for all Naylors social media channels including Instagram, Facebook, YouTube, TikTok (and any other identified channels).
- Content planning of all social activity and scheduling posts, working in line with campaigns and the extended marketing plan.
- Content creation – Identify new opportunities, make arrangements with external parties, produce and edit video, images and lives.
- Copywriting and proofreading of all Naylors social posts – ensuring tone of voice is consistent and in line with Naylors brand guidelines.
- Outreach and growth - Propose new ideas for social media activity and actively drive all social channels forward.
- Review social performance – Tracking, reporting on and compiling analytics, to aid with future social planning and decision making.
- Build a Naylors social community - daily engagement with Naylors social audience, review conversations, comments, tags and messages, responding where required.
- Identify, contact and work with influencers to deliver joint collaborations.
- Attend internal and external events to deliver social coverage and blog write ups – including new store openings, sponsored events and equestrian events of interest.
- Work closely with Naylors store teams to showcase their in-store offering, drive footfall and in-store sales.
- Be a Naylors brand ambassador and champion the brand across all social opportunities.
- Liaise in person, phone and email:
- With brands to obtain marketing material and assets.
- With equestrian professionals, businesses and partners for video content.
- With influencers on collaborations.
- Between business departments.
- Planning, organising and scheduling social competitions in line with the wider marketing plans.
- Actively support and contribute new ideas to the marketing team.
- Support other members of the business outside your immediate team.
Essential Skills:
- Live and breathe social media – be keen to learn new trends, platforms and tools to stay ahead in equestrian social space.
- Confident to work independently, but also apply yourself to the wider marketing team.
- Have creative flair – plan, design, create your own content and bring your ideas to life (action orientated).
- Be extremely organised.
- Have excellent attention to detail.
- Be an excellent communicator – confident in approaching and interviewing people.
- Confident producing, appearing in, and editing video content.
- Comfortable with creative writing and blogging.
- Equestrian knowledge and/or experience is essential.
- Full driving licence (with access to car for travel to events and stores).
Desirable Skills:
- Experience of photography, video production and an eye for great composition.
- Experience using social design tools such as Canva, photoshop, video editing software premier pro or similar.
- Experience working on social media business pages.
- Previous experience within a social role, journalism or marketing background.
- Experience of working in retail marketing is preferred but not essential.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Free parking
- Holiday Allowance
- Discretionary Bonus Scheme
- up to 50% Staff Discount On JD Group and other brands within the organisation, depending on level of role
- Pension Scheme
- Flexible Working Hours
- Health plans – Depending on level of role
- Personal development opportunities to learn and develop at work.
*Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion*
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Please use the APPLY ONLINE link above to continue
