Social Media & Influencers Lead

• Develop and deliver a highly effective influencer plan across our key UK and US markets, leading the social media team to enhance and improve engagement and content generation

• Create a social media activity plan for each channel/platform; continually adapting our strategy in line with the latest trends and opportunities for business growth

• Create engaging and relevant content that resonates with our target audience and drives engagement

• Manage influencer partnerships and collaborations, including identifying new influencers and negotiating contractsReport on performance, providing analysis and suggesting improvements

• Build internal partnerships and work effectively across multiple teams and sites

• Monitor new trends and best practices and adapt approach accordingly

• Collaborate with other teams (marketing, content, PR, etc.) to ensure social media campaigns align with the overall company strategy

• Partner with the performance media team to build paid social media marketing campaigns through Meta and TikTok that deliver against agreed objectives and targeting specific audiences to help support growth and expansion plans

• Utilise best practice technology for social content distribution, listening and amplification

• Participate in the on-call out-of-hour/weekend media cover rota and in emergency activities when required

The successful candidate will have the following attributes:

• A minimum of 3 years of social media experience, particularly with, but not limited to Instagram, Facebook and TikTok

• Bachelor’s degree in marketing, communications, business, fashion or a related discipline ideally

• A creative thinker, proactively suggesting opportunities for improvement

• Proven track record of growing social media channels and driving engagement

• Strong project management skills with the ability to manage multiple campaigns simultaneously

• Experience managing influencer partnerships and collaborations

• You will be an analytical thinker, with an understanding of how data can enhance marketing performance

• Brilliant interpersonal and communication skills.The ability to work in an environment that is constantly growing, evolving and innovating

• For this position, we are looking for someone with good knowledge of the Equestrian industry

Please note for this role you must be able to reliably commute to our offices near Romsey, Hampshire each day as this is an onsite-only position and we do not offer a remote or hybrid working option.